en

Anti Black Friday: why this year we choose awareness instead of discounting

NOVEMBER 2025
31% of people who buy on Black Friday admit that they don't need it. Every year, thousands of families join this consumer party driven by the excitement of the "bargain", although many of these purchases end up forgotten, unused or gathering dust. And while we fill the house with objects, the planet pays a bill that we almost never see.

Black Friday means a massive increase in packaging, transportation, emissions and resource extraction.

According to Greenpeace, this model generates direct consequences: deforestation, loss of biodiversity, aggressive extraction of raw materials, soil alteration and decrease in water quality and quantity. What is a bargain for us is a huge cost for the planet.

That's why this year we are not discounting for Black Friday.

At Indiana Tours Valencia we believe that responsibility starts with small decisions.
That's why we have decided not to join Black Friday and, instead, to send a clear message to all families:

If you don't need it, don't buy it.
Collect moments, not things.

Here you can watch the video that accompanies this awareness message.

Mass consumption has accustomed us to buy without thinking. But this year we invite you to stop for a second and ask yourself:

  • Do I really need it and will I really use it?

  • Does it bring me something more than an instant of emotion or an impulse of the moment?

  • Can I choose an experience that will make me live more and accumulate less?

Sometimes we forget that what fills us up inside are not the things, but the moments shared. The dopamine rush after the purchase doesn't last long and you know it, but the shared moments remain in your memory forever.

Experiences that add up, not things that accumulate.

At Indiana Tours Valencia we deeply believe in the power of real experiences: the ones that disconnect you from screens without anxiety, reconnect you with your family, make you laugh together and, above all, bring you to the present moment.

Our Anti Black Friday proposal is simple:

Choose experiences that leave a mark on you, not the planet.

If you want to say goodbye to the year in a more conscious way and share a unique adventure with your family....

? Enter indianatoursvalencia.com and discover how to live a tour full of culture, play, connection and presence.

Because things are broken or forgotten. The moments lived remain.

Happy anti Black Friday.